General Questions for Marketing Essay Example | Topics and Well Written Essays - 1500 words

General Questions for Marketing - Essay ExampleTherefore, a marketing orientation that covers all intravenous feeding directions and the best barometer of success, have been introduced that include harvest-tide, equipment casualty, place and promotion. 1. Product (customer solution). Before companies initiate the carrefours in their minds, they should consider if these be desired or needed by their target market. For instance, General Electric is always conversing with their customers with regard to what proceeds they should offer to make certain that the customers would buy their product, or else they will suffer horrible losses. A product perceived by a customer as a unique, different, and much better compared to competitors has a fine-looking opportunity to be successful. It is important that customers will get attracted with the features and benefits they can get, and most importantly are the attributes, functioning and consistency of the product. The customer is the one who will purchase and use the product therefore companies should give them antecedency with regard to what they should be offering. 2. Price (customer cost). The company should also set a specific place or position in the marketplace and in the minds of their target market to be competitive, and one of those, is getting their price mighty. Today, pricing is not just lay-outing the selling price to the customers because if they find it unjust or not worthy, they efficacy turn down the product. Traditional pricing is not anymore appropriate nowadays wherein customers are decent price cautious. Therefore, before a company begins to design its product work, they should see to it that their target price cast off is made available to the general public, and the cost would not be a too much effect to them. For example, JetBlue and Southwest airlines are offering low-cost fares to freight customers in order to compete with legacy airlines, and then they have been successful and gai n more market share. 3. Place (customer convenience). A quality product offered at a fair price should be distributed in a channel that is accessible to the target market. Companies of today are now using high technologies in order to reach their customers at ease. The internet and separate software distribution tools are among the new distribution channels used by various companies. For instance, Wal-Mart pick out several systems like RFID (Radio-frequency Identification) and retail link in order to meet customers needs and make their product available to them. Customers should be given emphasized by the company in looking for product status because they are the one who will purchase, and their satisfaction matters. 4. Promotion (customer communication). Good promotion means giving the right reading to the right person at the right time through advertising, public relation, personal selling, etcetera that could help in gaining more customers just like the sales promotion activ ities of Dr. Peppers against Mountain Dew and Sprite which are considered to be the companys secret to have a solid market share increase. It is a basic fact that if the target market did not know the availability of the product or the information is not enough, then it is expected that they would not purchase the product. On the other hand, if they are aware on the existence of the product as well as its features and benefits, then they are likely to purchase. Promotion is big-ticket(prenominal) and crucial to the