Monday, October 21, 2019

Sonnet Essays - Literature, Poetry, Literary Criticism, Sonnet 1

Sonnet Essays - Literature, Poetry, Literary Criticism, Sonnet 1 Sonnet The sonnets, 130 and 292, written by William Shakespeare and Francesco Petrarch, both shows their passionate love towards their woman and it is very interesting to compare and contrast the two. Although their passionate mind was similar, they differ in form, tone, and meaning. First of all, the form differs. The Sonnet 130 is written in Shakespearean (English) format, which has the rhyme scheme of a-b-a-b-c-d-c-d-e-f-e-f-g-g. It has three quatrains, four-line stanzas, and ends with a couplet, a two-line stanza. Unlike Sonnet 130, Sonnet 292 follows the Italian (Petrarchan) form. This has a different rhyme scheme that goes a-b-b-a-a-b-b-a-c-d-d-e-e, and it has an octave, the first eight lines which tells the story, and the sestet, the last six lines which the speaker comments on the situation. Although they differ in style, they both follow the iambic pentameter. Secondly, the two sonnets differ in tone. Sonnet 292, like many other sonnets, it idealizes the woman by using words such as the waving hair of unmixed gold that shone, the smile that flashed with the angelic rays that used to make this earth a paradise. (Lines 5-8) These words give the sonnet a very beautiful and heavenly tone. In contrast, William Shakespeare ridicules the physical appearance of his mistress by using words such as if hairs be wires, black wires grow on her head, I have seen roses damaskd, red and white, But no such roses see I in her cheeks. (Lines 4-7) Although these words doesnt give a beautiful and heavenly tone, it sets the sonnet up for the meaning. The two sonnets differ in meaning greatly. The Sonnet 130, later gives out the meaning when the author says I love to hear her speak (line 9). He is stating that he loves her uniqueness, and for whom she is, not for her physical appearance. The author also gives a little moral lesson to the readers that people shouldnt love based on looks but for what they really are. In contrast, in Sonnet 292, the author grieves for the loss of his love. His sorrow feelings are well shown in the lines the vein of my accustomed art is dry, and this, my lyre, turned at last to tears. (Lines 13-14) He is saying that his art was motivated by the woman he loved but his desire and passion for art has run out due to the loss. It is clearly shown that the two sonnets differ greatly in form, tone, and meaning. I believe that this is due to the different time and society the authors lived in. But these two sonnets show that no matter the time and society, ones love towards another has always been passionate through out history.

Sunday, October 20, 2019

The Very Hungry Caterpillar by Eric Carle

The Very Hungry Caterpillar by Eric Carle What makes a childrens book so popular that by 2014, the 45th anniversary of its publication, more than 37 million copies had been sold and it had been translated into more than 50 languages? In the case of Eric Carles The Very Hungry Caterpillar, its the combination of wonderful illustrations, an entertaining story, and a unique book design. Carles illustrations are created with collage techniques. He uses hand-painted papers, which he cuts, layers, and shapes to create his colorful artwork. The pages of the book vary in size, which is part of the fun. The Story The story of The Very Hungry Caterpillar is a simple one that emphasizes numbers and days of the week. The caterpillar is not only very hungry, but he also has unusual tastes in food, ones that delight children. After popping out of an egg on Sunday, the very hungry caterpillar eats holes through the books pages as he eats his way through a variety of foods, beginning with one apple on Monday and two pears on Tuesday and ending with five oranges on Friday and 10 different foods on Saturday (chocolate cake, ice cream, a pickle, Swiss cheese, salami, a lollipop, cherry pie, sausage, a cupcake, and watermelon). Not surprisingly, the very hungry caterpillar ends up with a stomach ache. Fortunately, a serving of one green leaf helps. The now very fat caterpillar builds a cocoon. After staying in it for two weeks, he nibbles a hole in the cocoon and emerges a beautiful butterfly. For an entertaining explanation of why his caterpillar comes out of a cocoon rather than a chrysalis, see Eric Carles website. The Artwork and Design Eric Carles colorful collage illustrations and the books design add immensely to the books appeal. Every page has a hole in it where the caterpillar eats through the food. The pages for the first five days are different sizes, corresponding to the number of pieces of food the caterpillar eats. The page for the day the caterpillar eats one apple is very small, a little bigger for the day it eats two pears, and full size for the day it eats five oranges. Why Eric Carle Writes About Small Creatures As for the reason so many of his books are about small creatures, Eric Carle gives the following explanation: When I was a small boy, my father would take me on walks across meadows and through woods... Hed tell me about the life cycles of this or that small creature... I think in my books I honor my father by writing about small living things. And in a way, I recapture those happy times. Recommendation The Very Hungry Caterpillar was originally published in 1969 and has become a classic. It is a good picture book to own or to take out of the library frequently. Children 2-5-years-old enjoy hearing the story again and again. Babies and toddlers particularly enjoy the board book edition. Happily, you will enjoy reading it to them again and again also. Add to the fun by making a story sack to go along with the book. See directions for a variety of story sacks, including a story sack for on our  Family Crafts site. (Philomel Books, 1983, 1969. ISBN: 9780399208539)

Saturday, October 19, 2019

British Airways Research Paper Example | Topics and Well Written Essays - 2000 words

British Airways - Research Paper Example Three countries have been selected as the most appropriate targets for such initiative: Mexico, Brazil and Ukraine. Each of these countries can offer different benefits in regard to the firm’s particular plan. Mexico seems to meet all criteria as a target country for outsourcing activities. Brazil and Ukraine can also respond to the firm’s specific needs under the terms that appropriate arrangements of cooperation are made. The various aspects of such plan are presented below emphasizing on both the theoretical and practical implications of the specific project. Table of contents Executive Summary 2 1. Introduction 4 2. British Airways – Outsourcing of Aircraft maintenance services 4 2.1 Company overview 4 2.2 Aircraft maintenance services – industry characteristics 5 2.3 Outsourcing of Aircraft maintenance services 5 2.3.1 Brazil 5 2.3.2 Mexico 6 2.3.3 Ukraine 7 2.4 Outsourcing as a business strategy – theoretical perspectives 8 2.5 Conclusion 9 Re ferences 10 Appendix 13 1. Introduction The effects of firms’ strategic decisions can be quite important influencing the organizational performance either in the short or the long term. For this reason, when managers have to develop a critical strategic decision need to review all parameters of the relevant plan, taking into consideration potential failures or unexpected problems. In the Aviation industry a similar approach has to be used when such decisions need to be developed. This paper focuses on the potential effects of the decision of British Airways (BA) to outsource part of each supply chain activities, its aircraft maintenance services. There are three countries that have been reviewed, as of potential targets of this strategy: Brazil, Mexico and Ukraine. Each of these countries has been involved in such activities, but not at the same level. For example, Mexico has been found to be a country that can effectively support all aspects of outsourcing in regard to an ai r carrier’s aircraft maintenance services. The other two countries, Brazil and Ukraine seem to be less developed in this sector; still, Brazil and Ukraine also can offer a series of benefits to firms that would decide to outsource their aircraft maintenance services to these countries. The theoretical aspects of outsourcing, as a common business strategy are also presented in this paper, aiming to highlight the implications that BA would have to face in case it would decide to proceed to the specific plan, i.e. to outsource its aircraft maintenance services to Brazil, Mexico or Ukraine. 2. British Airways – Outsourcing of Aircraft maintenance services 2.1 Company overview British Airways is a major competitor in the global aviation industry. The firm was first established in 1919 under the name ‘Aircraft Transport and Travel Limited (AT&T)’ (British Airways History 2012). In the decades that followed the growth of the firm was significant (British Airways History 2012). At the end of 2011 the fleet of the company was estimated to ‘245 aircrafts’ (IAG About Us). In 2011, January, BA was merged with the Spanish Air Carrier, Iberia (IAG About Us); the firm resulted has been IAG, International Airlines Group, a firm based in Spain (IAG About Us). The financial performance of BA, as a member of IAG can be characterized as quite important, as indicating in the financial report of IAG, the parent company, for 2011 (Figure 4, Appendix). In a more

Marketing Communications Essay Example | Topics and Well Written Essays - 2500 words

Marketing Communications - Essay Example Marketing communication can be described as a tool which is utilised for the promotion and branding of a firm as well as its offerings (Govoni, 2004). The impact of organisation on the overall marketing process and marketing communication identifies the factors affecting those processes. Marketing communication can also be described as an assimilation of various ideas, designs, and campaigns in order to percolate a particular message to the target audiences. According to the traditional marketing communication, there are five major tools used in communication (Kotler, 2004). These are advertising, personal selling, sales promotions, direct marketing and public relations. Media can be described as the medium through which these communication tools reach the target audience. For a long time, a predictable and formulated mix has been used, for example, different communication and media mix is used for business-to-consumers and business-to-business audience (Williams and Cutis 2012). Tec hnology and social media have complicated the traditional marketing mix and organisations have now started to explore. Recent slowdown in the economy has increased the pressure on the already overloaded marketing department. Managers are now required to create innovative strategies with even lower budget. Every department is now accountable for the budget they get. This has also led to internal competition. Apart from that, organisations are increasingly realising the importance of corporate social responsibility (CSR) and ethics. Businesses have started incorporating these activities in most of their marketing and communications plans. The accountability and authenticity of these programs and campaigns are still questionable, it is clear that the marketing communication is rising from its traditional form to a more innovative, creative and comprehensive approach (Mangold and Faulds, 2009). In the current essay, a review will be done on the marketing communication tools and theories . The current disadvantages of these tools and future strategies will be discussed, with the help of relevant corporate cases. Theory and principles Based on numerous studies and research work, marketing communication theories are established. They are the result of years of consumer surveys, and analyses of the perception, changing preferences etc. The importance of these theories lies in the fact that, understanding of these theories is of immense help in formulating a strong communication strategy. Below are few of the established and widely used theories of marketing communication; AIDA Model This is one of the first models of communication strategy. AIDA stands for attention, interest, desire and action. Though in the year 1911, another factor, satisfaction was also added, the model is better known by its four factors; Attention- this is the first step of a communication process. Here the strategy is to get the attention of the customers. Presentations of revealing facts and fi gures or identification of a preliminary problem are few of the strategies which can be used in this step. Interest- once the marketer has gained attention, the next step is to generate interest and maintain it. The objective is to keep the interest of the consumer

Friday, October 18, 2019

What is Language Essay Example | Topics and Well Written Essays - 750 words

What is Language - Essay Example This essay will look into Smith and Wilson’s theory of what a language is, and their arguments on the idea that language is rule-governed. What is a Language? There have been a number of definitions on what a language is and in each definition, there is an aspect that points out language is rule-governed. This is where Neil Smith and Deidre Wilson come in to justify the claim that language is governed by rules. Language uses the concept of grammar. Grammar is a set of rules whose main tasks are to separate grammatically from ungrammatical sentences and to provide a description of grammatical sentences. Individuals who are fluent in a particular language often correct themselves when they make mistakes in grammar while talking even when no one has corrected them (Smith and Deirdre 327). A language speaker will also feel and know when someone from a different language makes a mistake in grammar when trying to speak his language. For example, an American will feel and know the mi stake when a German pronounces the word ‘what’ as ‘vat’. When two speakers of different dialects of the same language meet and talk, each will feel the other one is making grammatical mistakes in their sentences and would want to correct them but out of politeness will keep away from correcting the other. A speaker of British English will for example see a fault in a sentence like ‘I done gone to school’. He will feel like the sentence is supposed to be ‘I had gone to school’. The speaker of the other English dialect will similarly feel that the British English speaker’s sentence needs some correcting. This not only shows that languages have a set of rules that they follow but it also shows that these rules do differ (Smith and Deirdre 327). Rules can be created and operated by a single individual easily. There are two such instances in language. One of them is when children are learning how to speak and the case of grownups with idiosyncratic speech patterns. Kids learning their first language often make their own rules on how they pronounce the words and how their sentence structure should be. These rules are more often than not wrong according to the adults but to them they cannot be more right. An instance of such a grammar rule is when a child asks: mummy what that was? Instead of: mummy what was that? Adults on the other hand could have a difference in their linguistic rules (Smith and Deirdre 329). A sentence like ‘’what did you want to do before going out’’ might seem wrong to another individual. People who have also suffered a brain damage and consequently suffered aphasia or speech loss also fall in this category of creating their own rules. This results in the construction of sentences that are ungrammatical pronounce words in the wrong way (Smith and Deirdre 330). Rules’ patterns cannot be reversed and still have the same meaning. Sometimes they become mean ingless when reversed. The same applies to language. A pattern of a sentence construction loses its meaning or becomes meaningless when changed. A sentence like ‘’we ate the food ourselves’’ when changed to ‘’ourselves ate the food we’’ it becomes meaningless though the words are still the same. Therefore, like rules, language pattern loses its meaning when changed (Smith and Deirdre 332). Like rules, language has a feature of being universal (Smith and Deirdre 337). There is a striking similarity in the language that cuts across all language patterns of the globe. The pattern of a sentence structure of different languages pointing out to the same thing will have almost of not exactly the same pattern when all of them are translated into one language. A sentence like â€Å"

Plato Essay Example | Topics and Well Written Essays - 500 words - 1

Plato - Essay Example ?The Allegory of the Cave† is taken from â€Å"The Republic† where he deftly handles the lack of knowledge of human beings and he elicits his answer from the mouth of Socrates his mentor. In this particular piece of writing, Plato cuts a clear distinction between knowledge of reality and shadows of illusion (ignorance) To portray this fact he takes the example of a cave in which human beings are chained to a wall with only a tiny light that casts shadowy images which some of the inhabitants take for reality. Those who are freed from the cave have a true knowledge of reality. Plato’s masterly use of imagery of light to depict knowledge and darkness to depict ignorance gives his essay the excellence it deserves, making it one of the most memorable ones. In his explanation of â€Å"absolute knowledge† and the way it affects the â€Å"shadows of images of justice†, he gives us another example of a person who is asked to look straight at the light. In doing so, the person is dazzled and feels pain and hence is unable to see the reality for what it is. But if his eyes get accustomed to the light, his vision would be clearer and he is moves on from seeing the shadowy images, to seeing the real objects. Finally he is able to gaze upon the sun in all its brightness and judge himself rightly. He would then be in a position to look back on his fellow prisoners who still live in the shadows of images and feel pity for them. This is what Plato means by â€Å"absolute justice†. According to Plato, it is better to suffer anything, than to live a miserable life filled with false notions and ideas. If a person lives a life in the shadows of ignorance, he would never learn the realities in life. But on the other hand, if his vision is not blocked or marred by the shadows of images, his vision would be so clear and he would be able to lead others out of their ignorance. In other words, if a person attains this beatific vision, he is unable to draw himself down to a lower level of

Thursday, October 17, 2019

Business Economics Assignment Example | Topics and Well Written Essays - 2500 words

Business Economics - Assignment Example B) Can lower average total cost if the advertising increases the quantity sold by a large enough amount. C) Cannot lower average total cost because when a firm advertises it increases its costs. D) Always lower average total cost because whenever a firm advertises, it increases the quantity sold. E) Lower total cost if the advertising increases the quantity sold by a large enough amount. 3) A monopoly arises for two key reasons, which are ________. A) Franchises and barriers to entry B) Natural and legal C) Barriers to entry and close substitutes D) Close substitutes and no barriers to entry E) Barriers to entry and no close substitutes 4) Dole Co. operates in a monopolistically competitive market. Which of the following characterizes Dole Co.'s market? A) Dole Co. faced no barrier to entry when it decided to enter its market. B) Dole Co. supplies a small portion of the market's output. C) Dole Co. is unable to collude with other firms in the market. D) Dole Co.'s product is slightly different from its competitors. E) All of the above describe Dole Co.'s market. 5)A market in which firms can enter and leave so easily that firms in the market face competition from potential entrants is called a A) Contestable market. B) Natural oligopoly C) Limit pricing market. D) Monopolistic competition market. E) Cartel. 6) If the demand for its good or service is inelastic, a monopoly's A) Total revenue increases when the firm lowers its price. B) Marginal revenue is positive. C) Total revenue is unchanged when the firm lowers its price. D) Marginal revenue is negative. E) Marginal revenue is equal to zero. 7) In monopolistic competition, firms compete on the basis of A) Quality and marketing, but not price. B) Price, quality, and marketing. C) Price only. D) Quality only. E) Marketing only. 8) Rent seeking is best defined as attempts A) By individuals to avoid paying taxes. B) By owners of a monopoly to sell the firm. C) To achieve monopoly power and the resulting economic profit. D) By landlords to get tenants. E) None of the above. 9) In the long-run, a firm in monopolistic competition produces at an output level where A) P = ATC and MR > MC. B) P = ATC and MR = MC. C) P > ATC and MR > MC. D) P > ATC and MR = MC. E) P > ATC and MC > ATC. 10) Some unemployment is unavoidable because ________. A) Many part-time workers would like to have full-time work B) There is always some cyclical unemployment C) Often people become discouraged workers D) Many people in the working-age population attend school and are unemployed E) People are making transitions through the stages of life and businesses are making transitions 11) Approximately, the real interest rate ________ the inflation rate ________ the nominal interest rate. A) Equals; minus B) Plus; equals C) Times; divided by 100 equals D) Minus; equals E) Equals; plus 12) Which of the following exchange rate policies uses a target exchange rate, but allows the target to change? A) Crawling peg B) Fixed exc hange rate C) Moving target D) Flexible exchange rate E) None of the above 13) An increase in the tax on capital income ________ the supply of loan able funds and ________ investment. A) Decreases; increases B) Decreases the demand for loanable funds; decreases or increases C) Decreases; decreases D) Increases;